Sinergia is action
and collective creation

We are a company made up of professionals highly committed to the economic growth of the country, where the design, evaluation, execution and development of efficient, profitable and sustainable Management and Business Models for the health sector are our main objective.


Join business forces for the economic growth of the health sector, through the design, development and operation of highly efficient processes, guaranteeing the fulfillment of the expectations of our clients, shareholders, collaborators and families.


To be a leading company in Colombia and a benchmark for the Americas in the development of Synergistic models that optimize sector productivity and guarantee sustainable development for our suppliers, clients and allies; where innovation, technology and efficiency are the differentiating strengths of our value offer.



Project manager
Aura Sofia Roa Joya

Magister in Health and Specialist in health services. Professor at the Faculty of Administrative Sciences and Health Sciences of the Javeriana University. Assurance Experience for more than 18 years; Manager and General Director of EPS and entities of the Health Sector; researcher, consultant and leader in the development of Public Health Policies in the country.

Medical Manager
Dr. Ricardo Rosero

Internist and Endocrinologist, University professor, Experience as a medical manager in the pharmaceutical industry, medical director in a medium complexity Internal Medicine service, With a track record in healthcare, highly complex administrative, Creator of innovation medical services in AI and reference clinics in obesity and Diabetes, ACE number member, national coordinator of Obesity chapter.

External Advisor / Research and Director of Postgraduate Programs Javeriana University
Nelson Ardon Centeno

Director and Associate Professor
Postgraduate in Health Administration
Faculty of Economic and Administrative Sciences
Pontificia Universidad Javeriana, Bogotá. Colombia

Master in Health Administration and Master in Higher Education. Candidate for a Doctor of Education from the University of Deusto in Bilbao, Spain

Scientific Technical Director
Dr. Pablo Andrés Roa Torres

Surgeon from Cauca University, Specialist in health audit and Master in Administration from ICESI university. Associate Member of the Colombian Association of Internal Medicine (ACMI). +

Director of Service Networks
Diana Moreno Franco

Professional in business administration, specialist in Health Administration, with experience of more than 15 years and extensive knowledge in the sector, both in Assurance and in the Provision of services, experience acquired in performance as:

Director of processes
Carlos Fabián Castillo Castro

Industrial Engineer – Specialist in Administration and Management of Quality Systems. He has extensive experience and skills in: Design, documentation, execution and control of process models and procedures – under the ISO 9001 standard – and design of information systems to support the execution of processes. He has extensive knowledge in the application of methodologies related to:


Industrial Engineer
Carolina Calderon

Industrial Engineer with MBA. Professional emphasis and experience for more than 17 years in auditing processes for quality improvement, internal auditing and quality management systems; Management and control of operational and technical-administrative processes in health insurance entities, health process outsourcing industry – BPO, and market access processes in the pharmaceutical industry.

Janmarie del Carmen Barrios Medina

General practitioner specializing in Health Services Administration from the Pontificia Universidad Javeriana. Specific training in the management of the pharmacological treatment of patients with Type 2 Diabetes, Emergencies and Cardiovascular Risk. More than 10 years of experience as a doctor of programs and risk cohorts in the service network of IPS Virrey Solis, Promedan, Mutual Ser and Colsubsidio IPS.

External Advisor
Gabriel Zambrano

Actuary with extensive experience in the calculation of Technical Actuarial Notes for the rates of the various products and the analysis of their profitability, calculations of Technical Reserves, reserves of notified and unannounced claims, quantification of risk taking into account various factors that They can increase the impact,+

Corporate Strategy for the Americas
Béatrice Séguin

I am a trilingual 20+ year veteran in the area of innovation, product commercialization, sales growth, stratefic leadership and client relations.+

Lawyer specialized in legal institutions of social security
Pilar Constanza Huertas Acosta

With extensive experience in public and private management of the general health social security system, at the territorial and national levels, with a focus on regulation, regulation and legislative development.

Academic and Scientific Research Coordinator
Catherine Tirano

Head nurse, master in health administration and specialist in critical care, with 15 years of experience in the health sector; extensive experience in processes in the healthcare and administrative field in highly complex IPS.